Our systems don't champion social justice.
We're here to help build something better.
[How We're Different]
We work differently.
We make change for those who need it, and with those who've lived it. Using our insider experience to establish a more equitable future for all.
Ignore hard realities —masking issues that get worse down the line.
Shine a light on what’s unjust—truth is the first step towards lasting change.
Compete and compare instead of collaborate and co-create.
Bring people together who don't usually share space—finding solutions that wouldn’t emerge in isolation.
Lean on quick fixes and convenient exit plans to save face.
End-to-end support and a promise to stay the course when it gets tough.
Advice and roadmaps without accountability.
Everything from strategy to implementation delivered by us. No messy handovers or finger pointing.
Top-down thinking, without integrating lived experience.
Solutions from the ground up—centring the voices, stories, and needs of the people most impacted.
Creativity regarded as an afterthought, if at all.
Unapologetic creativity always, because making a difference requires radical thinking.
This is not a typo.
It's why we exist.
On November 29, 2019, our friend Jack Merritt was murdered in the Fishmongers’ Hall terror attack while working to reform the justice system. Jack believed in the pursuit of a better world. In building a system that worked for all—not just a privileged few, and giving a voice to the people society prefers to ignore.
One encounter with Jack could change your life forever, and The Merrittocracy is our promise to continue that mission. We are part of Jack's legacy—unquestionably determined to further the work he started. Fuelled by his courage, his compassion, and his optimism.
Jack will forever be our biggest source of inspiration and guiding light.
He is our North Star.
.jpeg)
[who we are]
Meet the Team
We are strategists, creatives, action-takers, and reformers—deeply rooted in social justice and fiercely committed to carrying Jack's legacy forward.
True to our agency model, we build custom teams for every project—drawing on our trusted network of experts, collaborators, and the real people impacted by the issues we work to solve. So we can take on the hardest problems of our time with the care, urgency, and clarity they deserve.
Laura
Laura is one of the UK’s leading voices on public sector reform—known for her expertise in criminal justice and gender-based violence prevention, and for making real progress on the problems most people would rather not touch.
She led the UK government’s landmark End-to-End Rape Review, helped design Northern Ireland’s response to serious sexual offences, and has driven national education reforms and policy implementation on everything from online harms to prison education.
A Churchill Fellow in VAWG prevention and co-lead of Bang Up Books—a reading campaign distributing over 200,000 brand new books to UK prisons—Laura leads with bold vision, sharp strategy, and a huge heart. Out of office, you can find her playing sport, hunting down chocolate, or hanging with her cat, Jill.
Lewis
Lewis is a connector of people, ideas, and possibility. He’s worked across central government—mainly in the Ministry of Justice—on strategy, implementation, and international justice. Leading engagement with the International Criminal Court in The Hague on Ukraine war crimes.
He’s spent equal time in the creative agency world, bringing lived experience and bold thinking into unforgettable campaigns and events. Lewis is an energiser at heart, proficient in keeping things light in heavy spaces. He believes we’ve prioritised the wrong things as a society—and that people can truly thrive when they’re doing work that uplifts those most in need. Off-duty, you’ll find him meticulously researching restaurants, watching cricket, or cooking something excellent.
Sol
Sol is an experienced designer and storyteller, known for transforming everyday environments into unforgettable experiences. With over a decade spent in the vibrant world of live events, he seamlessly blends creativity with purpose—using multi-sensory elements and bold creativity to inspire genuine connection and positive change. An accomplished sportsman and table tennis enthusiast, Sol brings the same focus, drive, and dynamism into work and life.
What We Do
We provide social justice consulting, policy research, and strategic campaign support to help changemakers create lasting impact.
From government agencies to grassroots organisations, we deliver end-to-end solutions that combine smart strategy, bold storytelling, and hands-on implementation. Turning complexity into clear action, every step of the way.
Strategy & Delivery
We help you develop comprehensive social justice strategies and see them through to the end. Our team brings innovative thinking and creative policy solutions into the real world, applying proven frameworks and the right resources to ensure every project delivers maximum results with strategic precision.
Policy & Research
We know how government works, and how to make it work for your needs. Our policy research approach is collaborative, co-designed, and rooted in lived experience. We thrive in new and emerging spaces—working with pace and flexibility to deliver insights that land real results in criminal justice reform and social policy.
Community Engagement & Dialogue Facilitation
We design inclusive spaces that bring diverse voices and perspectives together. Our proven facilitation methods help organisations unlock new ways of thinking, develop collaborative solutions, and ensure marginalised voices are centered in the decision-making processes.
Impact Measurement & Evaluation
We help you find out what's working and fix what's not. Partnering with expert evaluators, we assess your programs and services, deliver data-driven insights, and provide actionable recommendations. So you can elevate your social impact with confidence, strengthen your offerings, and produce measurable outcomes.
Creative Campaigns, Assets & Storytelling
We craft purpose-led creative that cuts through—turning complex ideas into strategic campaigns that shift public perception and drive action. We help you get clear on what you want to say, capture attention, and create impact. Then guide you through every phase of the process, from concept to rollout.
Event Planning & Experience Design
We design and execute transformational events and experiences that build community, foster collaboration, and drive social change. From intimate stakeholder gatherings to large-scale public events, we craft meaningful environments where diverse individuals can connect, learn, and develop innovative solutions to complex social challenges.
[who we work with]
Who We Work With
Bold organisations—from grassroots to government—who believe real change is possible.
We proudly partner with businesses, charities, nonprofits, central and local government, and individuals who care about impact. If you refuse to settle for the way things are we're your people.
What We Stand For
These are the values that guide how we think, create, and collaborate—on every project, from idea to impact. We don't just want to talk about social justice
—we want to live it.
[so, what is social justice]
So, what is Social Justice?
It isn't a buzzword. It’s the foundation of everything we do.
To us, it looks like building a world where everyone—regardless of background—has equal access to rights, resources, and opportunities. It means dismantling the systems that create inequality in wealth, health, safety, and power—and rebuilding them with equity at the core.
Justice isn’t just structural —it’s cultural. It involves confronting bias, listening deeply, and creating conditions where everyone can belong and thrive. This work is continuous. It’s rooted in truth. Driven by care.
[Contact Us]
Change starts here.
Tell us what you're working on or dreaming of and we'll tell you how we can help.
